It’s the be all and end all. An enduring benchmark. A sports car that has only ever existed once in this form. That has been a source of fascination for generations. And is firmly anchored in our heart and soul. We are always looking forward. Not sideways, never back. We don’t want to rest on the laurels of our past, no matter how illustrious it may be. All the racing victories. The dreams. Our fans. Thousands of ideas. We hold them in our hearts. Instead, we fix our sights on the future. We will give everything we’ve got. We will go on the attack, to get even better. And we will fight, to defend our lead. Always with the goal of creating a 911 that can do more, deliver more and consume less than ever before. A sports car as beautiful now as it was on day one. That is our tradition. And our future. The 911.